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Nissui brand whale meat tins.

Nissui brand whale meat tins.

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International — Last week Greenpeace, along with Environmental Investigation Agency (EIA) and the Humane Society, revealed the link between the whale hunting in the Southern Ocean and Gorton's, the well-known seafood brand in the United States. We revealed that the Japanese parent company that wholly owns Gorton’s, Nippon Suissan, also partly owns the whaling fleet – the very boats that are right now hunting whales near Antarctica.

We asked Gorton's, as a responsible company and one that promotes whale watching on its website, to help bring an end to the hunt, and apply pressure to their parent company to get out of the business of whaling.

Unfortunately, Gorton's have stuck their head in the sand, issuing this statement:

"Neither Gorton's or its parent company Nippon Suisan [Nissui] participates in whaling, nor do we have any connections to the activities described in the "EIA report..."

To put it politely, we were pretty surprised by the Gorton’s statement. There is not the slightest doubt Nippon Suisan is involved in whaling and that this whaling produces over 50 million US dollars worth of whale meat every year which is sold on the open market in Japan. And the Gorton’s link to Nippon Suisan is pretty clear, as this diagram shows:Linking Gorton's to Nissui and whaling.

The fact that this whaling is labelled as 'research' is no excuse. This 'research' has been repeatedly condemned by the IWC, which does not need the data it is supposed to produce, and by the US government.

So our challenge to Gorton's: Half-truths, evasions and outright lies are not going to get you anywhere for long. The first step in dealing with a problem is admitting its existence. Come clean with your connection to the whaling industry, and use your influence to help bring an end to whaling. The comments section of our weblog post is open to you.

Read the EIA report, The Gorton's Family Whale Killing Business.